Commercial Photography For Your Business – 5 Reasons to Hire a Professional

Professional Photographers- who really needs them in this age of digital photography? Here are 5 reasons why it should be included in your advertising budget for your business.

Consistency- there is nothing worse when visiting a website than having the photos, especially the business portraits, look like they were all taken on different planets! Having a consistent look for all of your photography really gives credibility to your advertising, whether on the web or in print. Why spend thousands on advertising and web creation only to put shoddy, poor quality photographs on it.
Creativity- professional photographers don’t just take the photos, they offer many ideas to get your business message across to your customer. As a professional, I have seen countless brochures, websites and print adds and really have an eye for what sells a company as one that a customer would really like to deal with.
Lighting- have you noticed that different people can take photographs of the same person/object/room and have entirely different results? The key to good or even great photography is lighting. Having a good camera is just the start, the lighting systems that we use creates a much cleaner, clearer and dynamic image for your business.
Studio Photography- having photography of your employees, building and process is just fine, but adding professional studio photography can really show off your products. This can also be a lot less expensive than you think, especially if you are dealing with a number of similar products that you want photographed like a catalog. Once the first shot is approved, we professionals can use our skill and equipment to produce those consistent and clear images- great for showing off in an online or printed catalog.
Responsibility- why not delegate such an important task to a professional- one who really stakes their lively hood on delivering the best images possible to a business. As long as the professional photographer works in a responsible and creative way, the time and aggravation that you save from doing this yourself, or using an employee will be well worth the investment.

You may be thinking, this is all fine and dandy- but “I don’t know any professional photographers and I am afraid that it will be a flop?” Contact a few professionals in your area, and not only get quotes from them, but spend 30 minutes and discuss your needs and look at their past work. In this competitive field of professional photography, they should offer this consultation at no charge, and come to your place of business to do it.

Digital Photography – Learning To Take Photos With Digital Photography

Learning digital photography is fun as you can see your results almost immediately. But there are some differences you’ll need to learn about.

Which is a big contrast to the old world of taking a shot, waiting to finish the film, taking it to a photo lab and then waiting for the results. Digital cameras come in all shapes and forms. Everything from the not-so-simple camera built into your cell phone, through to digital SLRs that offer everything you’d expect and more.

Unless you have a digital SLR camera, the first thing you’ll find is that your camera takes time to think. You press the button and it seems to go through a process of thinking “Oh, they want to take a photo. I’d better do something.” You’d expect this from the camera built into your telephone. After all, there are lots of other things you might be doing instead.

But with a purpose built camera, it can get annoying. This shutter time lag is getting better with the more modern cameras but it still exists. If you’re likely to take shots that aren’t landscapes and aren’t party piece poses, then check the specification of your intended device.

The next thing to think about is the zoom. Taking shots with a zoom lens can be a really good way to take candid photos. Most digital cameras have a zoom built in. But the figures quoted are often slightly confusing. You’ll often see two different figures quoted: an optical zoom and a digital equivalent. What this means is that the optical figure is the same as you’d expect from a regular camera. But the digital one is the same as you taking a photo and blowing it up to a bigger size with your image editing software. The camera guesses (interpolates if you want the official term) what should go in the gaps where you’ve asked it to zoom beyond its optical capabilities.